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Eric-StephensonThe Eric Stephenson Thing

So… that address Eric Stephenson gave at ComicsPRO recently seems to be making lot of waves (in the still small pool of American comics) and while there were things to be applauded there were, also,… [more]

starbucksCustomer Loyalty

Because there are so few comic book stores around, there has been little study of what gets a customer to shop at one comic book store over another, and what might get them to change.… [more]

comicspro-logoDirect Market Team-Up

I have written several articles on my suggestions for becoming a successful comic book retailer. In this column I’m going to fill you in on something a successful comic book retailer needs to do for… [more]

2270_50541518394_8473_nCustomer Loyalty: Your Turn

Customer loyalty is an interesting thing in the comic book business. Some customers prefer to shop at a variety of stores, while others will shop at the same place year after year. Some people love… [more]

demoComic Book Retailing Part 7: Common Questions Answered

I have had a bunch of people contact me during my series on opening a comic book store. Some of them asked similar questions, so I thought I would share the answers with everyone, so… [more]

marketingComic Book Retailing Part 6: Marketing

Of all the things I’ve shared with you so far on opening and running your own comic book store, this might be one of the most important. Advertising and marketing are the main tools for… [more]

empty-storefront-11Comic Book Retailing Part 5: Finding a Location

In my earlier columns, I explained what I think are the basics of business ownership: taking some basic business/entrepreneurship classes, understanding ethical business practices, and understanding the personal and financial demands. Then I discussed what… [more]

moneyComic Book Retailing Part 4: Creating a Business Plan

Let me begin this column with an apology. I am sorry this is a few weeks late. We remodeled our store and purchased a very large collection from a customer at just about the same… [more]

comic book shopComic Book Retailing Part 3: Do Your Research

Two weeks ago I explained what I think are the basics of business ownership: taking some basic business/entrepreneurship classes, understanding ethical business practices, and understanding the personal and financial demands. Now, I will get into… [more]

moneyComic Book Retailing Part 2: Basic Business Ownership

In my last piece, I discussed why I became a comic book retailer, as well as why some other folks got into the business as well. There were a couple of key points in that… [more]

tilting at windmillsComic Book Retailing Part 1: Why Do I Do This?

In my next several articles, I plan on discussing, in great detail, more about being a comic book retailer. This piece gives some insight into why I’m in this business of comic book retailing. Future… [more]

VI Wanna Be In Pictures

Everyone who makes or sells a product wants it to become a part of “pop culture.” Wikipedia defines pop culture this way: Popular culture, or pop culture, the vernacular (people’s) culture that prevails in any… [more]

1 Year Later bulletRetailer Ranting

After not writing a rant-out-loud column for a while, I thought I’d make it up to everyone with a column including a few good ones. Most of the time, comic book retailing is status quo… [more]

ms marvel 1An Entertainment Bargain

On average, I have someone come into my store about once a week who feels the need to point out the cost of the comic books. Some say, “I remember when they used to cost…”… [more]

wizardThe Truth about Selling Comics

Today’s article is not about me selling comics, it’s about those that try to sell them to me. Not the publishers, not the Diamond sales reps, but the collectors, former collectors, girl-friends of collectors, children… [more]

swamp thingYeah, But Can You Draw?

I realized after publishing my last column that I forgot to mention one minor element that is crucial to actually making something of oneself in the comic business. You actually have to be able to… [more]

whip_1Get a Job!

I was always told that getting your second comic job is far more difficult than getting the first. That wasn’t really true for me. (Yes, I realize I am blessed. Feel free to hate me.)… [more]

moneyYears of Desperate Struggle

The comic book business is a royal pain in the ass. I love it, don’t get me wrong, but it’s a tough row to hoe, and anyone who writes or draws comics for a living… [more]