Hey, look! It’s our “girl” from the cover—and apparently she’s got a name and everything! Dear readers, allow me—by way of Jack Kirby, of course—to introduce you to Lila, a manufactured “Build-A-Friend” that comes our way courtesy of the decidedly unethical Pseudo-People, Inc. in “The World That’s Coming!” Chalk one more uncannily eerie prediction up to “The King”—not only did he accurately foresee the coming of a soul-dead technocracy, dangerously huge income disparity, ecological disaster, faceless global bureaucracy, mind-numbing workplace drudgery, and other facets of contemporary life (some of which will be explored in OMAC #1, while others turn up in future issues), but he also foresaw the coming of the “Real Doll” artificial sex “partner.”
Come on, don’t pretend you’ve never heard of them. Just because Jack couldn’t come right out and label these robotic women what they clearly are doesn’t mean we can’t see them for, well—what they clearly are. But the first issue of OMAC is a decidedly breakneck-paced affair, and no sooner to do we begin to wrap our heads around the whole “Build-A-Friend” concept than we get the following, on the very next page(s):
Yup, we’re being thrown right in at the deep end here, folks, with the shit having already hit the fan, and while Kirby certainly didn’t invent the storytelling conceit of putting the reader into the action long after it had already begun, this kind of “timeline-shuffling” wasn’t anywhere near as common in comics—or any other form of popular entertainment—in 1974 as it is today. For a guy whose writing is often derided as being “behind the times,” ol’ Jack sure seems a few steps ahead of them here, if you ask me.
Hell, truth be told, all of OMAC #1 is incredibly forward-thinking. Sure, Kirby plays along with the popular-at-the-time notion of dividing his narrative up into distinct four-or-five-page “chapters,” but beyond that, this issue makes almost no gestures towards admitting that it’s part and parcel of then-contemporary super-hero yarns. How different is it? Let’s take a closer look…
For one thing, as discussed in a previous segment, our “everyman” character, Buddy Blank, is aptly named. The guy’s just nobody. Furthermore, he’s not even a particularly likable nobody. He’s given to indulge in self-pity and whining to a degree that’s flat-out annoying, and one of his bosses gets so fed up with it that he assigns Buddy to a program of what essentially amounts to forcible attitude re-adjustment. I probably would too if I were in his shoes.
Not that our guy Buddy doesn’t have cause to be a little miffed, mind you. He’s on the receiving end of every practical joke and thinly-veiled threat his fellow functionaries can think of. But come on, enough is enough. Sooner or later you’ve gotta stand up to bullies and act like a man—right?
Perhaps the reason he doesn’t is because he’s lovesick. There’s a special girl who seems to pop up just when Buddy needs her the most—her name is Lila, and while she never has much to say, her words seem perfectly measured to calm him down and ease the turbulence in his mind. One might even suspect that she’s too good to be true—if one had a brain, which apparently Buddy very nearly doesn’t. Remember, we’re talking about a guy who has no fucking clue what the company he works for even manufactures, despite the fact that it’s right there in the name, “Pseudo-People, Inc.”
Still, even if Blank lives up to his name in the utter cluelessness department, the powers that be at the Global Peace Agency have taken notice of his employers’ shenanigans and are prepared to act. The “nameless, faceless” agents of the GPA, working together with the illustrious Professor Myron Forest, have determined that “the world that’s coming” can’t afford full-scale armies or wars, but that a special type of “super-protector” might be needed to weed out extraordinary threats in this dangerous new future. To that end, they’ve constructed “the most advanced satellite ever built,” Brother Eye, and plan to link him/it up with their man on the ground, their One Man Army Corps—Buddy Blank.
Exactly why Buddy gets the call isn’t entirely clear—Professor Forest remarks that he’s basically noteworthy only for how un-noteworthy he is, and while that’s certainly true, there’s a little bit of “right place, right time” going on here, as well, since there are probably millions (at least) of dulled-down, “walking dead, ” interchangeable work drones in the future world of OMAC, but perhaps only one is close enough to the operations of “Pseudo-People, Inc.” to bring the whole thing down.
And by close, I mean real close. Despite the fact that we already know his first mission ends in success and his bosses are permanently put out of business, the Memento-esque reverse narrative structure that Kirby employs in this book is pretty goddamn riveting. Buddy meets Lila on the way to his company-assigned “stress-relief,” but this time he decides to follow her after she blows him off—and finds that she’s entering a restricted area of the factory, where she’s going to be disassembled and prepared for shipment to a special target—err, customer. Yup, Lila’s a “Build-A-Friend,” wouldn’t ya just know it?
He gets caught, of course—schmucks always do—and while he’s pinned down to a chair, the whole scheme of “Pseudo-People, Inc.” is laid bare: they’re wiring these sex-dolls-in-all-but-name up to explode, then sending them to important political dignitaries around the globe to act as undercover assassins! Buddy’s worried that this might trigger a chain reaction that starts an atomic war, but the big-wigs at P-PI don’t care about that—they’re paid handsomely by unknown benefactors to engineer these murders, and that’s all that matters to them.
Needless to say, this info-dump proves to be a bit more than a grunt like Blank can handle, but just as he starts losing it completely, Brother Eye steps in and, by means of long-distance “electronic surgery” transforms our hapless less-than-hero into a giant guy with an eye emblem on his chest and “Mohawk”-style haircut named, of course, OMAC. This “computer hormone operation—done by remote control!” affords us the opportunity to get a nice amount of patented “Kirby Krackle,” as you’d expect, and once it’s all over it doesn’t take him long to destroy the whole operation—he is, after all, a One Man Army Corps. The action sequences that follow are frenetic, fast-paced, highly dynamic and impactful, and for my money really show Kirby firing on all cylinders. Throw in the fact that inks for this issue were done by Mike Royer (D. Bruce Berry takes over in #2), who I personally believe to be the best of Jack’s latter-period inkers, and you’ve got yourself a really good-looking comic here.
It’s also a comic that’s not without its quieter, more heartfelt moments. The initial characterization of OMAC seems to be that of a reluctant conscript, perhaps even a philosophical one—a guy who wishes that his job weren’t necessary, but who will do it to the best of his ability because he knows that he is, in fact, needed. Hell, even though Lila isn’t real, he’s downright apologetic about the fact that he has to destroy “her,” telling “her” that “they’ll pay for this, Lila — they’ve done more than trifle with human life — they’ve made a mockery of the spirit.” Sounds like the soul of a “warrior-poet” to me.
The issue ends on a decidedly ominous note, as Brother Eye remotely informs his new friend that “I shall always help you — we are linked by the eye symbol on your chest — we are like brothers.” I get the feeling this is one “brother” you can’t go out and grab a beer with, though. He’ll just watch you go have a beer by yourself from his vantage point in low-Earth orbit—and probably cut you off by remote control when you’ve had enough. No fun at all, this Brother Eye character.
Obviously, there’s a lot to absorb in the pages of this book—Kirby is throwing concepts out there by the bucket-load, and not all are fleshed out very definitively. OMAC’s origin makes enough sense as far as it goes, the action is pretty breathtaking, and the basic outline of “the world that’s coming” is both manageable and intriguing. It’s some of the little details that don’t add up, though—like GPA agents who hide their faces with “cosmetic spray” in order to be “anonymous” since they “could be of any nation, “ but just look like they’re wearing blank-featured orange masks.
Still, to be perfectly honest, I don’t see a whole lot of upside in dwelling on the minor failures of the book, when so much about it really does work. They tell us that “world-building” is an important feature of all first issue comics, and Kirby gives a downright clinic on how to go about that task here. This is powerful, imaginative, bold, highly prescient stuff—and that trend continues in earnest as the series progresses.