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box-o-comicsOn Digital Comics and the Need for Marketing

Recently, Ron Marz started a bi-weekly column over at Comic Book Resources titled “Shelf Life,” and his December 30th column got people talking.

marketingComic Book Retailing Part 6: Marketing

Of all the things I’ve shared with you so far on opening and running your own comic book store, this might be one of the most important. Advertising and marketing are the main tools for… [more]